Display or advertising device



Dec. 29,1931. M, EINSON 1,838,219

DISPLAY OR ADVERTISING DEVICE Filed March 28, 1950 2 Sheets-Sheet 1 gnvemboz We?" ASQ/K, 5797307"), si h/s (1 0W Dec. 29, 1931 ElNSON 1,838,219

DISPLAY OR ADVERTISING DEVICE Filed March 28, 1930 2 Sheets-$heet 2 351 58 GHQ 0 Patented Dec. 29, 1931 UNITED STATES PATENT OFFICE MORRIS M. EINSON, OF YONKERS, NEW YORK, ASSIGNOR TO EINSON-FREEMAN CO., INC., OF LONG ISLAND CITY, NEVT YORK, A CORPORATION OF NEW YORK DISPLAY OR ADVERTISING DEVICE Application filed. March 28, 1930. Serial No. 439,605.

The present invention relates to display stands or devices employed for advertising merchandise and the like. According to the present invention, the improved device is composed of a backing sheet or show card and associated with said card a plurality of folding sheets are employed. These sheets are so constructed and designed that they may be folded to represent a stack of cartons arranged in a pyramidal or other desired form.

The object of the invention is to economically produce an eliicient display device which may be conveniently manufactured and easily set up in the display or erected position by an inexperienced person. Furthermore, the improved device is so designed that the folded members or front sheets, when in the folded set up position, operate conjunctively with the rigid back sheet to form firm base for the display device.

An embodiment of the invention will be described hereinafter with reference to the accompanying drawings, wherein:

Figure 1 is a perspective view showing the improved display device in the set up or display position;

Figure 2 is a vertical section taken on the line 22; and

Figure 3 is a plan view of the blank from which the front or carton representing member is formed.

Referring to said drawings, 1 is a rigid or non-folding backing sheet which may be of any desired shape and size so as to form an efficient supporting base for the display device. 2-2 are folding sections which are separately secured to the backing sheet 1 and which sections 22 are arranged to be separately folded. hen in the flat position these sections lie close againstthe backing sheet 1 and when set up for display, these sections are moved horizontallv and are retained in this position by suitable retentive means.

The sections 2-2 are each composed of a blank such as shown in Figure 3 and it will be understood that these blanks are of different sizes so as to get the result desired. For example, in Figure 1 the sections are shown as standing one on top of the other, the top row being a single row and the lower section representing a double row. This same idea may be carried out to produce various effects representing a pyramidal or other shaped stack of cartons of any practical size and arrangement so as to produce various novel effects.

The preferable form of the blank of which the sections are composed is shown in Figure 3. Herein the blank A is divided into a number of portions or sections by cut lines 3 and scored creases 1-5. The sections comprise the central section 6, side sections 7 oppositely disposed to each other, and sections 89. The sections 7 have connected thereto tuck-in flaps 10 and corner sections 11. The sections 89 have connected thereto laps or strips 12 which are adapted to be adhesively secured to the backing sheet 1, as shown in Figure 2. By this means the sections 2 are firmly secured to the backing sheet so as to permit the folding of the secured sections against the said backing sheet. lVhen it is desired to open or set up the display device the sections 2 swing either to the right or left with the vertical score line 5 operating as a hinge. When so opened, the corner sections 11 swing on the horizontally creased lines 4 to fold into the partly folded section and'finally the tuck-in flaps 10 are inserted to firmly retain the section in the folded position.

When the blank is folded the sections 7 form the sides of the folded structure, section 8 forms the top, 9 the bottom, and 6 the front of the device. The sections 6, 7 and 8 are printed in a desired manner to produce the effect of a number of cartons, as indicated by 13, for example, on the printed blank shown in Figure 3. As previously pointed out, any number of these blanks may be employed and each blank will be printed, out and scored so as to produce the desired effect.

Various modifications may be made in carrying out the constructional details of the invention hereinbefore described or in the application of the invention, wholly or partly, and it is to be understood that any modification coming fairly within the terms of the appended claims shall be covered thereby.

I claim:

1. In an advertising device of the class described a. backing sheet and a front sheet or section secured to said backing sheet, said front section being composed of a single blank arranged to be folded to provide sides, a front, a top and a bottom of said section, said front, top and sides of the section being printed to represent a plurality of cartons piled together, and said blank having glue flaps at opposite ends whereby said section is united to said backing sheet.

2. In an advertising device ofthe class described a backing sheet and a front sheet or section secured to said backing sheet, said front section being composed of a single blank arranged to be folded to provide sides, a front, a top and a bottom of said section, said front, top and sides of the section being printed to represent a plurality of cartons piled together, said blank having glue flaps at opposite ends whereby said section is united to said backing sheet, and said blank having folding and tuck-in flaps extending from opposite sides thereof whereby said blank is retained in its folded set up or operative posit1on.

Signed at Yonkers, county of Westchester, State of New York, this 26th day of March, 1930.

' MORRIS M. EINSON. 

